Brand Identity, Signage, Print 
2022

                     

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Third Rail Ebikes
 
Charged Up Ready To Go


Third Rail EBikes is a San Francisco-based e-bike shop driven to make e-bikes more accessible to everyone. The business offers high-quality e-bikes at affordable prices made for the Bay Area's hilly landscape. Third Rail Ebikes strives to be a space for the community to learn and get advice about e-bikes while also offering repairs and maintenance for any bicycle. Third Rail EBikes believes that bicycle commuting is the key to a more sustainable future.














Background

To bring these values to life, a friendly and approachable brand identity was created to appeal to the vast wide array of cyclists, including new and veteran riders, commuters or road and mountain aficionados.  heritage of bicycle culture and embrace the future of e-bikes.